Digital Marketing Training
Benefits With Our Training
Modules in Digital Marketing Training
Search Engine Optimization (SEO) is the practice of enhancing a website to increase its visibility and ranking on search engine results pages (SERPs) for relevant queries. The higher a site appears in these results, the more likely it is to attract traffic from users searching for related topics.
Search Engine Marketing (SEM) refers to the strategies and techniques used to promote websites by increasing their visibility in search engine results pages (SERPs) through paid advertising. SEM encompasses various methods, the most common of which is Pay-Per-Click (PPC) advertising.
Social Media Marketing (SMM) involves using social media platforms to promote products, services, or brands and engage with customers. It leverages the vast user base and interactive nature of social media networks to build brand awareness, drive traffic, and foster customer relationships.
Affiliate marketing is a performance-based advertising method where businesses reward affiliates (people or companies) for generating traffic or sales
E-commerce marketing is all about promoting your online store and turning visitors into paying customers. It's like having a salesperson working for you 24/7, but instead of a physical store, it's on your website.
Email marketing is a powerful digital marketing strategy that involves sending commercial messages or newsletters to a list of subscribers who have given their permission to receive them. It's a great way to nurture relationships with customers, drive sales, and promote brand awareness.
Google Analytics is a free web analytics service offered by Google that helps you understand your website's traffic and how visitors interact with your site. It's a powerful tool for businesses of all sizes, especially those in e-commerce or online marketing.
WordPress development involves creating and customizing websites using the WordPress content management system (CMS). This can range from developing custom themes and plugins to optimizing site performance and ensuring security.